Hey booster clubs—we know you rock your school's socks off with fundraising through spirit wear and concessions but in order for those to really add up you need your bleachers full! How do you help raise attendance at school athletic events? Simple. Try using season ticket t-shirts.

Season ticket t-shirts are a newer trend that we've seen start to pick up in local area schools. It's quite simple, really. Design a spirit wear t-shirt exclusive to your season ticket holders and build into the cost of the shirt what you'd like to raise per attendee. Obviously you're going to want to lower it enough for it to be enticing but still high enough to fund your teams. Not only does this help raise attendance, but it also puts even more of your fans in school colors as they'll need to wear their shirt to get in!

Details to use season ticket t-shirts vary depending on the school. Some schools only allow students to purchase the shirts, similar to student pricing on tickets. You may want to offer a season ticket t-shirt for non-students as well. Another idea we've seen take place is to let your season ticket t-shirt holders know that occasionally, as a thank you to their dedication and support, they will also have opportunities for free pizza or prizes. Be creative and get your fans in the game!